Table 1 Summary of the component requirements for the multi-agent framework
Nr. | Component | Design requirement |
|---|---|---|
CR 1 | Temporal model | Specification of temporal model context |
CR 2 | Process model | Management of stages and dynamics of the simulation |
CR 3 | Spatial model | Appropriate level of spatial representation |
CR 4 | Network model | Possibility to depict social network as graph |
CR 5 | Network model | Configuration of different network topologies |
CR 6 | Network model | Flexibility for numerous forms of social ties |
CR 7 | Product entity | Product innovation with variety of product qualities |
CR 8 | Product entity | Manipulation of the product innovations in the simulation |
CR 9 | Perception | Duality of true qualities and subjective perceptions |
CR 10 | Perception | Dynamic socio-economic product perceptions |
CR 11 | Perception | Possibility for observing adopted products |
CR 12 | Perception | Consideration of consumer unawareness of products |
CR 13 | Preferences | Agent-specific preferences by environmental and social values |
CR 14 | Preferences | Linkage of product qualities and preferences for evaluation |
CR 15 | Decisions | Integration of various dynamics and attributes |
CR 16 | Decisions | Highly flexible and heterogeneous decision processes |
CR 17 | Decisions | Initiation of the decision process through a need event |
CR 18 | Communications | Communication component to address social perception |
CR 19 | Communications | Adaptable and integrated communication channels |
CR 20 | Communications | Communication with influence on behavior or belief |
CR 21 | Communications | Heterogeneous and spatial communication schemes |
CR 22 | Advertisements | Provision of mass media and advertisement capability |
CR 23 | Advertisements | Perception or preference change of agents |
CR 24 | Consumer agent | Consumer agent with individual attributes |
CR 25 | Consumer agent | Intra-homogenous and inter-heterogeneous agent groups |
CR 26 | Company agent | Company agent with product-relevant consumer influence |
CR 27 | Company agent | Proactive product management and marketing |
CR 28 | Sales agent | Sales agents with product portfolio |
CR 29 | Sales agent | Proactive behavior and purchase processes in spatial context |
CR 30 | Policy agent | Policy agent with with re- or proactive policy management |